CGMA Project Update
PROJECT BRIEF
The "Classroom, Galing sa Mamamayang Pilipino Abroad" (CGMA) project is one of the priorities of the Department of Labor and Employment in support of the basic education agenda of President Gloria Macapagal Arroyo.
This donate-a-classroom project is tapping primarily the resources of about 12,000 overseas Filipino community groups across Middle East, Asia, Europe and the US. These groups' potential contribution to our socio-economic progress, other than their individual members' yearly foreign exchange remittances to the economy, remains untapped. |
| OUR TARGET |
| To build 10,000 classrooms until June 2004 in elementary and secondary public schools with critical shortage nationwide, through donations from overseas Filipino communities, foreign employers, local private companies, civic organizations and individuals. |
| ROLE OF DOLE AND PARTNERS |
| Through a Memorandum of Agreement (MOA) signed on 27 June 2003, the Department of Labor and Employment (DoLE) forged partnership with the Department of Foreign Affairs (DFA), Department of Education (DepEd) and the Federation of Filipino-Chinese Chamber of Commerce and Industry, Inc. (FFCCCII). Under the MOA: |
- The DepEd will identify and coordinate with public schools regarding critical classroom shortages.
- The DFA, through its corps of foreign service posts, and the DOLE, through its Overseas Labor Offices will establish a quota system where specific number of classrooms will be solicited for donations from target donors.
- The FFCCCII will initiate/arrange/facilitate the engagement of qualified and competent contractors to undertake the actual construction of classrooms according to the standards/specifications agreed by all parties.
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STRATEGY
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| The following activities are now being undertaken for the project: |
- Establishing a pledging mechanism or system where specific number of classrooms are to be committed by potential donors.
- Implementing a marketing plan. The plan employs strategies such as promotional tours, road show presentations, and visits to areas of target donors, local and overseas.
- Activation of a master list of classroom-short schools from which donors could choose and identify where to build a classroom.
- Implementation of a communication program in support of the marketing plan. The program aims to raise awareness and generate broad support for the project among Filipinos overseas.
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